A Lesson From Madison Avenue

In advertising, it’s often a better idea to promote the benefits of a product or service, rather than the product itself. Tire companies pitch family safety, air conditioning companies pitch home health and comfort. So maybe we ought to describe the consequences of policy, rather than assume people have thought it all the way through.

The first image is a free vector file; which can be made into any size sign or web message. the second image is a raster image, which can be used for web pages, social media, and small printed things.



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